How it works and working with us

What is a Jam

What began as an internal experiment in 2001 is now a proven IBM management tool for driving innovation and collaboration. Positioned as a strategic event, Jams help businesses and organizations unleash the brainpower of their enterprise to generate and evolve ideas around business-critical or urgent societal issues.

How it works

Participants 'jam' by contributing their expertise and opinion in various topic areas, mixing it up with others' to create a powerful voice.

How we work with clients

The IBM Jam Program Office is a niche team dedicated to delivering every InnovationJam™ engagement. Team members work directly with clients, sharing best practices spanning more than 15 years managing large-scale collaborative events.

What it delivers

IBM's InnovationJam™ offering is ideal for companies and enterprises looking to kick-start a transformation or change program through a transparent 'conversation'. Often tied to a larger campaign, the output from a Jam helps clarify — and in some cases course correct — activities and initiatives established at the highest level of an organization. Sponsors are provided the raw content as well as a post-event analytics report, illustrating recommendations gleaned from the Jam.

Watch the video that provides an overview of the post-Jam analytics.

In the news

Read about our Jam engagements

Security Jam 2016

Top 10 recommendations

Harvard Business Review

Getting employees excited about a new direction

Meet the InnovationJam team

Liam Cleaver

Vice President, IBM Social Insight Group
"We are passionate about how we can help our clients envision…"
"We are passionate about how we can help our clients envision a new world order and realize that vision…"

Liam Cleaver

Vice President, IBM Social Insight Group
"We are passionate about how we can help our clients envision a new world order and realize that vision. And the Innovation Jam™ illustrates the art of the possible. Whether it's the voice of the employee — or voice of an entire industry ecosystem — the Innovation Jam™ solution is often a catalyst — a spark — that ignites real change. Coupled with our cognitive solutions, IBM helps clients tap the brain power of their organization to unleash ideas."

Kristine Lawas

Program Director, IBM Jam Program Office
"Since 2001, IBM has used the InnovationJam to re-imagine itself…"
"Since 2001, IBM has used the InnovationJam to re-imagine itself. Whether it's redefining our Values…"

Kristine Lawas

Program Director, IBM Jam Program Office
"Since 2001, IBM has used the InnovationJam to re-imagine itself. Whether it's redefining our Values, exploring what makes IBMers unique — or brainstorming our collective DNA to surface pragmatic solutions to real business challenges or issues — Jams are a digital solution for massive crowdsourcing of a selective crowd. Our client sponsors find value in not only the actual experience of jamming, but in every aspect of the project engagement."

James Newswanger

Sr. Research Manager, Corporate Social Analytics
"The Innovation Jam™ is a serious research effort. We employ several…"
"The Innovation Jam™ is a serious research effort. We employ several social analytics tools such as…"

James Newswanger

Sr. Research Manager, Corporate Social Analytics
"The Innovation Jam™ is a serious research effort. We employ several social analytics tools such as Watson Content Analytics and SPSS to make sense of the wealth of unstructured data. In some instances, we conduct pre-event social listening of various social media sites to help determine areas of exploration. Social analytics pre-event and even during the Jam help us define overall sentiment, top influencers, and predict key concepts to arm sponsors. Post-Jam, we analyze the output to make specific recommendations for actions the sponsor can take moving forward based on the collective input of participants."

Richard Nesbitt

Sr. Technical Staff Member, Cognitive Collaboration Solutions
"We are constantly looking at ways in which we can use the technologies…"
"We are constantly looking at ways in which we can use the technologies that IBM is building and…"

Richard Nesbitt

Sr. Technical Staff Member, Cognitive Collaboration Solutions
"We are constantly looking at ways in which we can use the technologies that IBM is building and enhancing. As we move into the era of Cognitive Business, the primary technologies that we are leveraging are the Watson APIs (Application Programming Interfaces) for emotion analysis, personality insight, and natural language processing. These combinations allow for a real-time analysis of the content contributed in an Innovation Jam™ event."

Kevin Vaughan

Sr. Software Developer and Architect
"The Innovation Jam™ platform is hosted in IBM's private cloud…"
"The Innovation Jam™ platform is hosted in IBM's private cloud environment. It's safe, secure and…"

Kevin Vaughan

Sr. Software Developer and Architect
"The Innovation Jam™ platform is hosted in IBM's private cloud environment. It's safe, secure and resilient. The responsive design and device agnostic interface creates a rich and accessible user experience. Individuals can jam from any location, any time — and on their device of choice."

Richard Mound

Sr. Managing Consultant
"The event-like nature of an Innovation Jam™ creates a sense…"
"The event-like nature of an Innovation Jam™ creates a sense of urgency and importance with the audience…"

Richard Mound

Sr. Managing Consultant
"The event-like nature of an Innovation Jam™ creates a sense of urgency and importance with the audience — no matter where individuals are located. As the Jam is typically associated with a larger campaign, client sponsors are able to link the Jam with a broader education effort around strategic initiatives."